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B. Newscaster Howard Beale:
"Edward George Ruddy died today. Edward George Ruddy was the Chairman of the Board of the Union Broadcasting Systems and he died at 11 o'clock this morning of a heart condition and woe is us ... we're in a lot of trouble. So, a rich little man with white hair died. What has that got to do with the price of rice, right....and why is that woe to us? Because you people, and 62 million other Americans are listening to me right now; because less than 3% of you people read books; because less than 15% of you read newspapers; because the only truth you know is what you get over this tube. Right now there is a whole, an entire generation that never knew anything that didn't come out
of this tube. This tube is the gospel.... the ultimate revelation; this tube can make or break Presidents, Popes, Prime Ministers; this tube is the most awesome God Damned force in the whole Godless world and woe is us if it ever falls into the hands of the wrong people and that is why woe is us that Edward George Ruddy died. Because this company is now in the hands of CCA, The Communication Corporation of America. There's a new Chairman of The Board....a man called Frank Hackett, sitting in Mr. Ruddy's office on the 20th floor. And when the 12th largest company in the world controls the most awesome God Damned propaganda force in the
whole Godless world, who knows what shit will be peddled for truth on this network.
So you listen to me -- listen to me... television is a God Damned amusement park -- television is a circus...a carnival ... a traveling troupe of acrobats, story-tellers, dancers singers, jugglers, side-show freaks, lion tamers, and football players. We're in the boredom-killing business. So, if you want the truth, go to God... go to your Guru's.... go to yourselves, because that's the only place you're ever going to find any real truth. But man, you're never gonna get any truth from us. We'll tell you anything you want to hear. We lie like hell. We'll tell you that Kojak always gets the killer and that nobody ever gets cancer in Archie Bunker's house and no matter how much trouble the hero is in, don't worry, just look at your watch at the end of the hour... he's going to win. We'll tell you any shit you want to hear. We deal in illusions man, none of it is true. But you people sit there, day after day, night after night, all ages, colors, creeds....we're all you know.
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